ASK RITA began in 2003 At Ritas Hair care salon. My clients began to ask questions about new products, hair tips and healthy hair care alternatives. The phone calls where endless. In short time, we had a large group of women who decided to take better care of their hair. We had great interactions and many answered questions. We learned so much about our hair textures and hair care needs. We learned how to select our hair products and why sometimes our hair feels and react differently to some products and ingredients.